Rooted in spirituality, the gift of this knowledge stirred to share its benefits with others as well. Together with the team, who shares the same dedication, they laboured for nearly a decade, learning and discovering the efficacy and richness of Indian origin plants, flowers and fruits. Add to this, their years of experience with leading brands in the industry helped create unique innovative blends that maximise the desired effect in a product.
While creating these beautiful gifts from nature, they realised it is also their responsibility, however small it might be, to make the world better. From this commitment for a peaceful co-existence with nature was born ‘Pure Aatman’.
The satisfaction of dignity is divine.
I do not need to be someone.
I am just fine.
ALL NATURAL!
Vision
TO CREATE A BRAND THAT STANDS FOR ALL INCLUSIVENESS, RISES BEYOND ALL THE BIASES AND ENCOURAGES PEOPLE TO BE & CHOOSE “ALL NATURAL”.
Mission
WE ARE COMMITTED TO CREATING PURE AND NON-TOXIC CARE SOLUTIONS ONLY FROM NATURAL INGREDIENTS AND CONTRIBUTE TOWARDS A HAPPY PLANET.
our promise
our Philosophy
Three simple words dictate all that we believe in and practice: ‘We are clear. We are clear about creating safe and effective products for you and ourselves. Products that make you feel beautiful and in turn transform into ‘Pure Aatman’.
We are clear about having zero tolerance towards harmful chemicals and any sort of animal testing. We are clear about creating products that blend natural ingredients sourced from flowers, fruits and plants.
our vALUES
WE VALUE SAFETY AND EFFECTIVENESS
Every product that comes to you first goes through rigorous standards of testing for safety and effectiveness. We do this because sometimes during the manufacturing, lifecycle tests on natural ingredients can be unpredictable. Also please note, we never conduct any testing on animals. We are clear: if doesn’t live up to its promise, we never sell it.
WE VALUE TRANSPARENCY
Each and every ingredient that goes into our products is listed on its labels. You will not find words like ‘permitted flavours’ or ‘fragrance’ to mask the identity of certain ingredients. We are clear: you have a right to know what goes into your products.
WE VALUE EVOLUTION
We want to create a better world. To make this possible, we are continually working to create with new and better products. Together with you, we will learn, innovate and keep evolving. We are clear: we want to make every day beautiful.